The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Adelaide is still considerably about keywords, but there is one matter that some providers face when they attempt to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will help you learn about which keywords perform well in your niche and boost your Website SEO Strategy. I recollect I think I put in about a year obsessing about one specific keyword that, despite what I did, I could not get on the first page of Google. The explanation was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Adelaide, it would be terrific if for anyone that searches for ‘Yamaha’ in Adelaide your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is very fulfilling. Bear in mind – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.

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If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au

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