An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s crucial that companies keep up to date with Google’s best practices to make sure that they remain competitive in their relevant online markets. With Google being the most powerful and influential company on the internet, it’s necessary for them to keep up with all the threats and opportunities that the internet offers. Hence, Google releases a myriad of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is necessary though, is that all online companies that use Google-related services (literally every online organisation), are aware of serious changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online companies need to be versatile and comply with new Google updates as quickly as possible to make sure they aren’t adversely affected by these new releases.
The most important Google update that has recently impacted online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by approximately half of all online users, so it’s significantly important that online enterprises incorporate the necessary changes as swiftly as possible if they want to reduce any harmful repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is kept in a plain text file), they are at risk of phishing sites that can basically steal this information from clients that wrongly believe they are providing their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will certainly bear upon millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become afraid of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that want to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being distributed between their customers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more difficult than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet because it will be exceptionally difficult for phishing sites to emulate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become mandatory, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Adelaide by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsadelaide.com.au