Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can proclaim their discontent with the 140 character limit in more detail, now that Twitter has formally verified that they have inflated the character limit to 280 per Tweet!
The social networking company, which was introduced in 2006, grew swiftly to become one of the most stylish social media sites worldwide, however recent drops in growth persuaded the social media giant to make some revisions. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking service, Twitter revealed on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter determined that they wanted to expand the character limit, but only where required. Countries like South Korea, China, and Japan will remain at the 140 character limit, simply because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English on the contrary, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After running a chain of tests to particular users, Twitter gained valuable results and deemed the 240 character limit would be favourable for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to make sure that they didn’t need to send several messages. Also, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what impact will this have for online marketers and SEO professionals? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have shorter threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations reported that it can often be problematic to follow and respond to. Moreover, brands are enjoying the longer Tweets as it enables them to fit more descriptive information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the increase of organisations using social media as a platform to manage customer service issues, customers can now express a problem in more detail on Twitter which is practical for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have relied on other social media sites like Facebook to report customer service issues given that the character limit was too restricting.
Longer Tweets means that firms can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they wished to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Whilst some users have suggested that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you need any guidance about how your business can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Adelaide by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsadelaide.com.au