Online visibility is a critical ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s mandatory to keep up with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates each year, with many of them merely fine-tuning their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for companies to improve their website traffic, customer engagement, and ultimately their sales.
User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. As a matter of fact, using obsolete SEO methods can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to keep in mind for your website in 2018.
A number of users are now opting to use voice searches as opposed to conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same velocity, approximately 50% of all online searches will be conducted via speech by the year 2020!
What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will continue to be a focal element in determining SERP listings in 2018. Generating valuable links to credible websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a brilliant strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very valuable in the near future.
Since 2015, online searches using mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In truth, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While more traditional SEO techniques like link building will still be helpful in 2018, there are other surfacing trends that Google is addressing in the future which may significantly alter the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk to Internet Marketing Experts Adelaide on 1300 595 013, or visit their website for further details: https://www.internetmarketingexpertsadelaide.com.au