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Top SEO Trends In 2018

Online visibility is a critical ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s mandatory to keep up with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates each year, with many of them merely fine-tuning their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for companies to improve their website traffic, customer engagement, and ultimately their sales.

User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and upgrade their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must remain on top of the changing trends in SEO. As a matter of fact, using obsolete SEO methods can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to keep in mind for your website in 2018.

Voice Search

A number of users are now opting to use voice searches as opposed to conventional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same velocity, approximately 50% of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should start adding more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a focal element in determining SERP listings in 2018. Generating valuable links to credible websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a brilliant strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very valuable in the near future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In truth, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While more traditional SEO techniques like link building will still be helpful in 2018, there are other surfacing trends that Google is addressing in the future which may significantly alter the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk to Internet Marketing Experts Adelaide on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsadelaide.com.au

 

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can proclaim their discontent with the 140 character limit in more detail, now that Twitter has formally verified that they have inflated the character limit to 280 per Tweet!

The social networking company, which was introduced in 2006, grew swiftly to become one of the most stylish social media sites worldwide, however recent drops in growth persuaded the social media giant to make some revisions. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter revealed on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter determined that they wanted to expand the character limit, but only where required. Countries like South Korea, China, and Japan will remain at the 140 character limit, simply because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English on the contrary, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running a chain of tests to particular users, Twitter gained valuable results and deemed the 240 character limit would be favourable for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to make sure that they didn’t need to send several messages. Also, users would now have the ability to conveniently fit their views into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what impact will this have for online marketers and SEO professionals? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have shorter threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations reported that it can often be problematic to follow and respond to. Moreover, brands are enjoying the longer Tweets as it enables them to fit more descriptive information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the increase of organisations using social media as a platform to manage customer service issues, customers can now express a problem in more detail on Twitter which is practical for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have relied on other social media sites like Facebook to report customer service issues given that the character limit was too restricting.

More Creativity

Longer Tweets means that firms can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they wished to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Whilst some users have suggested that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any guidance about how your business can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Adelaide by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsadelaide.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s crucial that companies keep up to date with Google’s best practices to make sure that they remain competitive in their relevant online markets. With Google being the most powerful and influential company on the internet, it’s necessary for them to keep up with all the threats and opportunities that the internet offers. Hence, Google releases a myriad of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online companies that use Google-related services (literally every online organisation), are aware of serious changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online companies need to be versatile and comply with new Google updates as quickly as possible to make sure they aren’t adversely affected by these new releases.

The most important Google update that has recently impacted online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by approximately half of all online users, so it’s significantly important that online enterprises incorporate the necessary changes as swiftly as possible if they want to reduce any harmful repercussions.

What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is kept in a plain text file), they are at risk of phishing sites that can basically steal this information from clients that wrongly believe they are providing their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will certainly bear upon millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become afraid of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?
For online providers that want to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being distributed between their customers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more difficult than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet because it will be exceptionally difficult for phishing sites to emulate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become mandatory, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Adelaide by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsadelaide.com.au