Marketing

SEO Agency Adelaide – Are you tired of wasting money?

Smoke and Mirrors Image

 

Tired of wasting money on SEO? Choosing a good SEO Agency in Adelaide is indeed possible the moment you clear away the smoke and mirrors.

On a daily basis someone tells me their experience how they have put in a small fortune on failed SEO campaigns. They ask just what Internet Marketing Experts Adelaide will do any differently as an SEO Agency. Is it just going to be more of the same?

The problem is an SEO Agency does not really want you to find out the secret formula to getting those keywords ranked. Exactly why you may ask? The answer is simple because if you know how little they actually created for you each month you would terminate your contract and go elsewhere, this is what I call the game of smoke and mirrors.

Does this seem familiar? ‘Well it requires time in order to get keywords onto the first page’ or ‘Those keywords are too competitive so we will focus on this phrase because some traffic is far better than none, right?’ or ‘we do heaps behind the scenes to make sure your existing keywords stay where they are and don’t go down on the page’ or ‘backlinks are not needed’.

Each month you get a report showing how your keywords are going, and month after month absolutely nothing seems to happen. You can’t get the keywords you want because they are too tough to get.

So what to do if you think your SEO Agency in Adelaide is taking advantage of the good old ‘Smoke & Mirrors’ trick to keep you pouring money down the drain on a second rate SEO campaign?

Here is my sure fire way to remove the ‘Smoke and Mirrors’ from your SEO Agency in Adelaide;

 

On-page:

  1. Ask to see a specific report of what on page work has been performed in the month. This means changes to Meta Descriptions or fixing on page errors etc

Off-Page:

  1. Demand to see a daily or weekly report of what off page tasks are completed for your business’ website each day. For instance you want to see a list of the following items each day or week;

 

a.Social Bookmarking

b.Web Directory Listings

c.Classified Ads Posted

d.Ping Submissions

e.Local Directory Listings

f.Q & A site posts

g.Blog commenting

 

Be Advised! This line of questioning will lead to almost any SEO Agency in Adelaide to squirm. Possibly you will get a few responses;

  1. Well we don’t in fact give our clients that info.
  2. We just send you a monthly report to evaluate the results around here that’s all that matters.
  3. Well since the penguin update a few years ago all of that off-page stuff is not of any SEO value.
  4. We only create premium links that’s why we only do very few monthly.
  5. If you do too much off-page work you are going to get penalised by Google
  6. We never use those spammy/blackhat strategies.

Be assured when you ask for anything more from your SEO Agency like the list above if they respond happily and furnish you a detailed list of all the work they have done for you in the past in detail link by link then you are certainly onto a good SEO Agency. Nevertheless if they pass my first test then there is just one more test. How much do they truly do for you each month? Any decent SEO Agency in Adelaide will proudly tell you the amount of links they build for you each month. Make sure that it seems like a great deal.

 

Lets say you are putting in $1,000 per month with your current SEO Agency?

This is the kind of numbers you should be noticing every month.

a.Social Bookmarking x 20 per day

b.Web Directory Listings x 10 per day

c.Classified Ads Posted x 10 per day

d.Ping Submissions x 10 per day

e.Local Directory Listings x 2 per week

f.Q & A site posts x 1 per day

g.Blog commenting x 1 per day

 

That’s a total of over 50 tasks daily that should be getting done for your website. Remember great websites that rank no 1 in Google, have 10,000 back-inks to their site.

Just a word of warning, if you are simply not mindful and use a professional Australian company you can achieve high numbers of links which are all spammy and will cost you eventually with Google penalties, ensure your links are using respectable sites, high PR (Page Rank) etc. There are a lot of Indian companies that declare big volumes, but they will destroy your site in a few short months.

In conclusion, if you are paying some SEO Agency in Adelaide every month, don’t hesitate to ask for a detailed list of tasks and activities carried out for you each month. Don’t fall for the smoke and mirrors it gets pretty old pretty quick.

At Internet Marketing Experts Adelaide we pride ourselves on openness and educating our customers so they know what they are getting for their month-to-month spend. Imagine having an SEO Agency that provided you with detailed report of every action taken for the month, not just a rankings report?

If you are not finding what you need from your current SEO Agency in Adelaide or just think you should be receiving more value for money then call us on 1300 595 013 or visit our website: www.internetmarketingexpertsAdelaide.com.au

Digital Advertising Adelaide — Your Fundamental starting resource for your SEO and Marketing Ad campaign.

Your Fundamental starting resource 2

Digital Advertising in Adelaide is so critical in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start.

Over the previous ten years I have devoted a ridiculous amount of money and energy working out the most ideal way to get my websites creating income. If I had not had this sort of bad experiences I don’t think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Adelaide, or if you are just starting out with Digital Advertising.

1.) The biggest point that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you aware that you can’t succeed without devotion.

  •  When you have your first advertising campaign. Don’t spend $2 and make a fuss that it didn’t do the job. You need to make a commitment.
  •  You also can’t just run your campaign for a day. It takes at least a week to get a proper appreciation for an ad’s effectiveness.

2.) When you are creating content, don’t just duplicate everybody else, your Digital Advertising will certainly be far more desirable if you be one-of-a-kind and look to what is lacking from your industry. The best thing you can possibly do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something one-of-a-kind.

3.) Look to making a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some tools that I would certainly encourage that you explore include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something diverse.

  •  If you prefer to generate graphics, www.canva.com is wonderful, straightforward and easy to use for all your visuals needs, it is click and drop with ample pre-sets.
  •  When designing infographics, take a look https://infogr.am/ it is a simple way to create a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.
  •  And one resource for an overlooked part is https://followup.cc/  it is a Gmail plugin that will aid you with scheduling and planning because it lets your remember of customers and contacts that you must follow-up with. It sends you email reminders and lets you monitor people so that you can enhance your performance and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Digital Advertising, it can be rather challenging to see how your business is going compared to your competition in Adelaide or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it can be said to have generated. You have to look at all of this data, and see what the real result has been because while there may be thousands or millions of people taking a look at your content as a Adelaide company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Adelaide I have seen some of the best, and worst attempts at Digital Advertising therefore we don’t waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.

Digital Advertising in Adelaide – do you know the Six Pillars of Facebook Success?

Digital Advertising is all about understanding the rules, and the ways that you can truly be successful and get to the desirable top position in Google. And it is no different with regards to Facebook– there are some crucial areas that you have to fixate on to make sure you are succeeding. Facebook for your company means nothing at all if you cannot use it to build your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising campaign in Adelaide.

facebook success

You need to start contemplating Facebook in the proper way, how do you do this? Well you need to make certain you know a bit about what you are doing because Facebook for your commercial business is fundamentally distinct to the one you have for your personal use. By possessing a greater understanding and appreciation for how dynamic a website and program Facebook may be, you will have the chance to use it to its greatest potential to enhance your Business and brand.

So I always consider a good foundation to be built upon these 6 ‘Pillars of success’.

  • Be Human
  • Cultivate your Brand
  • Thoughtful Conversations
  • Quality Content
  • Calls to Action
  • Monitor progress

This indicates that you should focus on making sure that you show customers that you are actually a person, not some evil company. That you can use conversation to grow your brand, that professional content is key to actual interaction from your fans, that a call to action is highly important to the posts you make, and that you should keep observing what happens and concentrate on what is really working for you.

If you are a small business, if you do not have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to start off, and these are the areas to focus on.

If you are just starting with Facebook, then I even would encourage you to start considering the following questions.

  • Why do you want to have a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What sorts of marketing have you used before?

Keep these questions in mind through your journey through Facebook marketing to make sure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual strategy to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the latest SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you have come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.

SEO Advertising Adelaide – What will 2016 hold for local business?

SEO Advertising in Adelaide is a complicated matter, and as we go into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, tough. You can certainly never figure out what is around the bend, but if you figure out the fundamental parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I wish to try and explain to you several of the major trends that have been arising in 2015 throughout the Adelaide SEO market and the world. From this hopefully together we can try and determine where to focus our efforts, this will be specifically useful if you are a local Adelaide business.

Beacon cartoon

Think Local

This is the biggest developing trend and it is going to keep increasing in importance. This means that if you are an Adelaide business and you are looking for local users, then this is fantastic. Kicking off with the changes from Google Pigeon, we saw a developing pattern that local Adelaide searches were actually ranking higher than business with national company headquarters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are very quickly growing in other countries and are starting to emerge in Australia and it won’t be very long before they gain popularity in Adelaide.

Olimpicshop

Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Adelaide business. 1– you ought to be listening to growing trends, and make certain you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore directly into their wallets.

Beacons

Beacons are a little something that has had growing use overseas and we are seeing them locally now too, but they are essentially other ways of getting deals to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link up or sign up to the Beacon. This means that people at your Adelaide store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It’s a brilliant marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of apps such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how many people can keep reinventing ways to get their company out there, and the same could be done for your local company in Adelaide. Be creative and even research what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to include a similar idea into you own project.

My final pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Adelaide level, and also boost your authority and possibly even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly discover that the future actually looks great for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Adelaide businesses, and so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to enhance your SEO efforts, then contact Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.

SEO Internet Marketing Adelaide in 2016 – A Sweet Opportunity

SEO Internet Marketing Adelaide  can present a world of possibilities In the world of SEO, especially when it comes to producing content for your Adelaide business. But don’t pick all opportunities – choose the correct ones that work for your business. To take the time-honored ‘kid in a candy store’ cliché, you may be delighted to see all of these wonderful ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the prospective wonders, then not only are you going to end up ill and appearing a fool, but you won’t have really done any one task properly.

So let’s chat about the Adelaide ‘Content Candy store‘.

Well, content (as most of us may know) is a comprehensive and expansive term provided to the parts of your website that your customers and audience can view and interact with. This can be visual, literary, or even extend beyond the website into day-to-day events or activities.

Content

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not confined to the list below:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s essential to choose a broad range of content that can aid you in connecting with your audience in Adelaide while still creating a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For instance, if you haven’t contemplated enlivening your content with animation, possibly approach someone and get an idea of exactly what they could do for you. Research the possibilities and don’t be afraid to keep trying different ideas until you find the technique that is not only right for that particular situation, but right for your Adelaide company.

Because as you are probably aware, content creation doesn’t have to stop at your website. The development of off-site content is an exciting and useful way to expand your brand and add to your link profile and target market. This opens you up to a new area of growth. If you are writing great content then you ought to try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the best content for your own website, the content that is keyword-rich and really helps to engage with the target market, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is among the best ways to build the visibility for your brand and build a name for you that is interchangeable with top quality content.

But be warned, often many people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t decide on all opportunities, choose the best ones that work for your business– Don’t grab every little thing in the Candy Store.

You need to start considering what will be really beneficial to you and your company and then act from there, if content is going to be stretched thin or not actually help, then don’t throw away your time and money on it, simple. If you have any terrific ideas, or want to chat, simply call Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.