There is a variety of online marketing techniques that can assist websites in enhancing their traffic, brand awareness, and conversion rates. One of the best online marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. While SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.
But what if you want to see results as soon as possible? Whether your website has recently been published or you’re a small company that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by positioning your advertisements in front of individuals who are actively searching for your services or products.
In short, PPC is an advertising model used to increase traffic to websites. Website owners build ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The rewards that many websites acquire from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your business.
One of the top advantages of PPC advertising is the opportunity to gauge and track your results in real-time. Whether you set your daily budget to $5 or $50, there are a multitude of high level performance indicators that can be evaluated, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to conveniently analyse the effectiveness of their campaigns and quickly make adjustments where necessary to improve performance. In contrast to other advertising mediums, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.
PPC allows any type of organisation to set up their advertising efforts quickly and easily, without delivering too much risk with the ability to arrange a maximum daily budget. Although SEO is a very successful strategy, it usually takes many months to notice results so if you’re a new company that wishes to raise traffic and brand awareness without delay, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by displaying ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you prefer to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers frequently take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target audience.
Having the opportunity to export the results of an advertising campaign and analyse specific metrics provides websites with valuable data which can be used in other marketing avenues. Along with this, websites can rapidly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which considerably helps in their SEO endeavours. PPC also enables websites to uncover data about their comptetition by employing third party tools like SpyFy and KeywordSpy, enabling them to construct a profile of their competitors and what market share is accessible.
As you can see, PPC is a highly effective marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data acquired from real-time results delivers invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any advice in setting up your PPC ad campaigns, get in touch with Internet Marketing Experts Adelaide on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsadelaide.com.au