Seo

Top Benefits of Pay-Per-Click (PPC) Advertising

There is a variety of online marketing techniques that can assist websites in enhancing their traffic, brand awareness, and conversion rates. One of the best online marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. While SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.

 

But what if you want to see results as soon as possible? Whether your website has recently been published or you’re a small company that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by positioning your advertisements in front of individuals who are actively searching for your services or products.

 

In short, PPC is an advertising model used to increase traffic to websites. Website owners build ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The rewards that many websites acquire from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and track your results in real-time. Whether you set your daily budget to $5 or $50, there are a multitude of high level performance indicators that can be evaluated, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to conveniently analyse the effectiveness of their campaigns and quickly make adjustments where necessary to improve performance. In contrast to other advertising mediums, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.

 

Quick Entry

PPC allows any type of organisation to set up their advertising efforts quickly and easily, without delivering too much risk with the ability to arrange a maximum daily budget. Although SEO is a very successful strategy, it usually takes many months to notice results so if you’re a new company that wishes to raise traffic and brand awareness without delay, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you prefer to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and enhance their future campaigns based upon this feedback. Advertisers frequently take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Having the opportunity to export the results of an advertising campaign and analyse specific metrics provides websites with valuable data which can be used in other marketing avenues. Along with this, websites can rapidly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which considerably helps in their SEO endeavours. PPC also enables websites to uncover data about their comptetition by employing third party tools like SpyFy and KeywordSpy, enabling them to construct a profile of their competitors and what market share is accessible.

 

As you can see, PPC is a highly effective marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their target audience, budget, and ad campaigns, the data acquired from real-time results delivers invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you need any advice in setting up your PPC ad campaigns, get in touch with Internet Marketing Experts Adelaide on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsadelaide.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And Tips On How To Fix It!)

In today’s hostile environment of internet marketing, there’s no doubt that content is king. Content is all around us and folks love consuming it! It should come as no surprise that content is at the hub of most marketing strategies, with roughly 94% of small businesses focussing their efforts on content marketing. Having said that, with almost all companies now concentrating their marketing campaigns on content, it’s becoming ever more challenging to stick out from the crowd and make your content marketing engaging and successful.

 

Have you tried content marketing only to find that you’re not getting the intended results? Well, you’re undoubtedly one of many companies that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most powerful ways of increasing your customer base. So, here are 4 reasons why your content marketing may not be performing and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are fantastic, but if you don’t have any end goals then you’re just aiming in the dark. For you to create stimulating content that followers will engage with, you need to have a clearly-defined strategy that should be aligned with your business objectives.

 

Regardless of whether you intend to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs along with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

 

With the enormous number of online business nowadays, it’s essential that your content is distinct from others. Too many businesses will produce content without examining the competition and subsequently develop content that merely gets lost in the crowd. Your content should be exciting, enjoyable, and most importantly, deliver value to visitors by offering solutions to frequent pain-points in your niche. Along with this, different types of content suit different communication methods, so contemplate the most effective ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

 

Among the greatest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the planet has ever seen, who will view it if they have no idea it exists? In order to succeed with your content marketing, it’s imperative that you advertise your content through all available means, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Submitting it as a guest post to bloggers in your niche.

Including links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content constitutes a considerable portion of your SEO, so it’s important that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a common mistake that businesses will make in their content creation, along with using the wrong keywords, duplicate content, and not optimising meta tags.

 

Conduct some probing to uncover the most appropriate keywords that your viewers would use to find your content. Moreover, use meta tags to your advantage to draw more users to your blog. Search engines always want to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the likelihood of acquiring more high-quality, trusted links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t giving you the intended results, however these points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your target audience, your competition, and your keywords, and construct intriguing content that your viewers will naturally engage with.

 

If you’re thinking about giving up on content marketing due to poor results, talk to Internet Marketing Experts Adelaide who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsadelaide.com.au

 

SEO Tactics To Forget in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s vital for firms to use online strategies and tactics that enhance their visibility to customers that are proactively trying to finding their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an excellent investment that will expand your visibility and conversion rates, or if used improperly, can damage your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and popular SEO tactics from five years ago may result in your website being penalised today.

 

Rather than reviewing the top SEO tactics that website owners should be investing in, we’re instead going to examine the top SEO tactics that will actually penalise your website and therefore should be totally ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a simple mistake that many website owners make to try to increase their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the creation of SEO, and its effectiveness as an SEO tactic has progressed swiftly since then. Even though link building remains among the leading 3 SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links strongly as a ranking factor given that links are a public recommendation which corresponds with valuable information on a website.

 

Aggressive link building arises where links are garnered in an abnormal way. Examples of this is where links are inserted in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that many individuals still perceive to be effective is excessive internal links. There is a common misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The motive in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a substantial role in SEO, so it’s important not only to uncover any technical issues that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most typical technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a fantastic way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that an effective SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s pivotal to keep up with these changes to grow in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Adelaide on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsadelaide.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking and want to learn the essentials of one of the coolest platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where approximately 330 million users interact with each other through brief messages of up 280 characters. At this point there’s over 6,000 tweets being sent through the net every second, differing from simple text messages to images, videos, gifs, memes, and much more. Twitter is one of the most praised social networking platforms and is vastly different to other social media giants like Instagram and Facebook.

Twitter is a platform where people exchange a multitude of information; from news, jokes, politics, or just universal thoughts about confusing topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not necessarily friends) so not only can you engage with friends, but also your favourite politicians, journalists, and sport stars alike. Anything you post on Twitter is available publicly for everyone to discover, but don’t panic, you can conveniently modify your preferences to private if you wish to.

 

The first step in learning Twitter is to be aware of the basic terms and lingo used. The following lists the most commonplace vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being a straightforward way to engage with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either choose to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be modified as frequently as you want. Choose a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve typed in your mobile number for validation purposes, selected an avatar, and created a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twitterverse

As touched on previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an enthusiast. Once you’ve registered, Twitter will offer a standard type of setup wizard to help you start, for example recommending some people that you may be interested in following. You can grant Twitter permission to check your contacts list to search for any of your friends that are using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow depending on the kinds of users you’re presently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a full range of different media that can be uploaded via your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you’ve understood the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the current trends, be the first to watch viral posts, and engage with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got started using Twitter, the rest will fall into place naturally, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply reach out to Internet Marketing Experts Adelaide on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsadelaide.com.au

 

What Are The Key Organic SEO Ranking Factors For A Website?

 

If you’ve just constructed your first website and have an interest in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools since it allows you to get your message in front of prospective consumers that are directly seeking for your services.

 

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s extraordinarily elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.

It is imperative to understand that the weight of each variable changes over time, so Google will place more emphasis on specific variables according to user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking elements have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content considering that Google intends to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so delivering quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and validity.

  1. Mobile Optimisation

With more users now searching from mobile devices than computer or laptops, there has been a substantial shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure that your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously transforming, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Adelaide by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsadelaide.com.au