SEO Advertising Adelaide – What will 2016 hold for local business?
SEO Advertising in Adelaide is a complicated matter, and as we go into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, tough. You can certainly never figure out what is around the bend, but if you figure out the fundamental parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I wish to try and explain to you several of the major trends that have been arising in 2015 throughout the Adelaide SEO market and the world. From this hopefully together we can try and determine where to focus our efforts, this will be specifically useful if you are a local Adelaide business.
This is the biggest developing trend and it is going to keep increasing in importance. This means that if you are an Adelaide business and you are looking for local users, then this is fantastic. Kicking off with the changes from Google Pigeon, we saw a developing pattern that local Adelaide searches were actually ranking higher than business with national company headquarters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are very quickly growing in other countries and are starting to emerge in Australia and it won’t be very long before they gain popularity in Adelaide.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Adelaide business. 1– you ought to be listening to growing trends, and make certain you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had growing use overseas and we are seeing them locally now too, but they are essentially other ways of getting deals to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link up or sign up to the Beacon. This means that people at your Adelaide store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It’s a brilliant marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how many people can keep reinventing ways to get their company out there, and the same could be done for your local company in Adelaide. Be creative and even research what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to include a similar idea into you own project.
My final pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Adelaide level, and also boost your authority and possibly even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly discover that the future actually looks great for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Adelaide businesses, and so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to enhance your SEO efforts, then contact Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.