Digital Marketing Adelaide – Are You Making Money from your efforts?
Digital Marketing in Adelaide are necessary when it involves success – so ask yourself now, are you actually making money from your small business because of your SEO? If you aren’t then you may need to start thinking about an SEO service for your Adelaide small business. But for right now, I hope to talk to you about a few things. For many years I have experienced all sorts of phases when it comes to the statistics that measure a specific website’s efficiency. The data is important; in fact, it’s critical. Split-testing campaigns or even websites are also important. There is, however, one metric that trumps all others when it comes to measuring your website’s growth and that is whether you are really getting money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The finest SEO on earth can’t fix these sorts of issue, but a simple AdWords project can help your Adelaide business in this system. So let’s take a heath retreat in Adelaide that is just starting with an AdWords Campaign – they are doing so because it will help to show them key areas of their company and spare them vast sums of money, and years of lost SEO efforts by starting small. During a 2 week campaign, the Adelaide heath retreat owners will understand two simple items in those two weeks that will shape their SEO strategy for a long time to come.
- They find out the keyword phrase that matters easily the most for them is ‘Weekend Health Retreats’.
- They learn that the ad that worked most highly from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this simple data, they learn so much about what appeals to their prospective customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords these people know a simple call to action on the home page with the words ‘special offer’ and a cost is powerful with their Adelaide audience.
They transform their home page to demonstrate that sort of feedback and in two brief weeks they are pretty much on their way to having their website make money. They gave up some of their design ideas on the home page to make way for an uncomplicated call to action, and all of a sudden bookings began coming in.
-Remember that many people, even if they buy from your website, don’t have much time. Don’t make people look for how to buy from your site; it will cost you.
This simple example shows how determining what is taking place is so powerful for you as a website owner. Don’t only concentrate on traffic; traffic won’t pay the bills. Prioritize making sales.
At the end of the day, this is your foremost metric when it involves your success and SEO– all of the others will feed into your sales and this progress. So my major piece of guidance is to start getting to know what you can, go get a book, look online, read some blogs and just try and understand just some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps think about contacting an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au