Google AdWords Management Adelaide – Do people actually take notice of your ads?
Google AdWords Management is a critical part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will not be flexible enough to actually get the results you seek.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will produce some new business for them. If you are a business in Adelaide (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really simple ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – finding out about all functions.
There are actually 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is standard AdWords, and there is AdWords express. If you are a local Adelaide business then odds are that you would have been urged at the start of signing up for AdWords to run a campaign through express (it assesses the size of your company from your web page and makes a suggestion) if this is the case, I really want you to find the regular AdWords and start making use of that because it is far more powerful and has amazing features like more accurate targeting so you can reach your Adelaide potential customers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just searching for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t have the ability to see it in the other program.
$5 will by no means see any real results– and not just due to the fact that results cost more, but because you have to have a larger project in order to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the cost slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to consider how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people discount because they don’t realise that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep an eye on this? Well it will make sure that you are noticing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big boost at the start that gives you incorrect assumptions about its success. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Adelaide, and I have worked in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to seek out in a successful Google AdWords campaign, or want to talk to an SEO agency to improve your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAdelaide.com.au.