SEO Company Adelaide – Beware the SEO Traps.
SEO Agencies in Adelaide may all appear the same, but if you develop enough awareness you can protect yourself from falling into traps.
Several years ago when I was finding out the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was well known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, across a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that a lot of Adelaide business would definitely have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some type of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Adelaide that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Adelaide, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses cheapo and outdated techniques. Even when you 100 % outsource your online marketing you still should know what’s going on. Never forget that it’s your small business, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when seeking out a Adelaide SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to establish which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO firm handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO firm seeking to understand your sales technique?
- How do they handle reporting and communication?
- Do they offer you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer each one of your questions. Contact Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.