Top Tips For The best Email Sequences
Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are tremendous because they dramatically reduce the workload for a sales rep, nonetheless in today’s world, everybody can sympathise with discovering various email sequences lurking in their inbox on a daily basis that just agitate us because we need to click two buttons to get rid of them!
Not enough business owners spend the time and initiative in putting together effective email sequences that effectively sell their product. Generating convincing email sequences is both a science and an art, and if done skillfully, can produce splendid results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they just won’t open it. It goes without saying, the subject lines of an email are vital when it comes to conversion rates. Here are a number of stats which highlights their importance:
One-third of email recipients will open an email based completely on the subject line
Nearly 70% of email recipients will decide if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.
The trick to successful subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s vital that you offer a value proposition in the context of their problem as soon as possible. Forget starting the email with your name and job role; you need to give your recipients a good reason to keep reading the email. So, begin your email with some info they can associate with, like company news or their response to an event via Twitter or an online post, and then get into the value proposition in the second & third sentences.
Your value proposition should be structured like this:
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another company with [positive benefit]. Is this something that would be useful for [company name]?
It’s necessary that you get to the point swiftly and keep the content focused on the needs of your prospect.
Tip 3 – Discard the boring ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, make sure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an effective first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I advise sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to ensure that your follow-up emails also contain your value propositions, and additional information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.
The value of putting together effective and actionable email sequences can have a great affect on your conversion rates and sales. There are many factors that you need to consider when building your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing experts that can assist you. Talk to the team at Internet Marketing Experts Adelaide today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsadelaide.com.au.