What Are The Key Organic SEO Ranking Factors For A Website?
If you’ve just constructed your first website and have an interest in the ways in which you can improve your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools since it allows you to get your message in front of prospective consumers that are directly seeking for your services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s extraordinarily elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formed equally, so you can focus on the most influential variables that will have the greatest impact on your SERP listings.
It is imperative to understand that the weight of each variable changes over time, so Google will place more emphasis on specific variables according to user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking elements have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.
A great priority is placed on content considering that Google intends to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so delivering quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and identified that the top positions contain content that is around 2,400 words in length.
For over a decade now, backlinks have been one of the most meaningful variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google hunts for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and validity.
- Mobile Optimisation
With more users now searching from mobile devices than computer or laptops, there has been a substantial shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure that your website is genuinely ‘mobile-friendly’.
- Other Technical Aspects
There are lots of other technical elements that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously transforming, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Adelaide by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsadelaide.com.au